The Pop-up CINEMA initiative brings the cinematic experience to locations where traditional cinemas are not available. This includes transforming places like parks, gymnasiums, and market squares into unique and makeshift movie theaters. For a personalized cinema day, a customized activity program can be arranged, and the group actively participates in organizing the event. This offering is open to children, teenagers, families, and film enthusiasts of all age groups.

The Pop-up CINEMA is part of the DFF project called FILMmobil – Film Education in Hesse, which aims to enhance cultural participation in rural areas of Hesse, Germany, by making film-related experiences more accessible to the community.